United Swiss Societies
of Northern California, Inc.
United Swiss Societeis of Northern California
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Travel Digest / swissinfo.ch
SWI swissinfo.ch - swiss news and information platform about Switzerland, business, culture, sport, weather. swissinfo covers Switzerland from every angle in English with news and up-to-date information for a worldwide audience.
Culture - SWI swissinfo.ch
  • Jacqueline Tschumi: "Not much flexibility in daily work life"
    Five years ago, she left for Japan on a diplomatic internship and fell in love with her new home. Now, Jacqueline Tschumi has no desire to return to Switzerland. But the 32-year-old does miss Swiss efficiency and quick access to the great outdoors. swissinfo.ch: Why did you leave Switzerland? Jacqueline Tschumi: I applied for an internship at the Swiss embassy in Japan to get some work experience and find out more about life as a diplomat. The initial four months turned into a year, and after a short visit to Switzerland they turned into another three-and-a-half years during which I was working as permanent employee at the embassy. swissinfo.ch: Do you intend to ever return to Switzerland? J.T.: I don’t really know when, however, I assume that I will go back to Switzerland in the long run. swissinfo.ch: What were the first few months in Japan like? J.T.: Everything was new, exciting and adventurous. There was something new to explore every day. Japan, and as a matter of fact ...
  • Zermatt’s priceless peak
    The Matterhorn is beloved by mountaineers and marketers alike, appearing on international products ranging from gunpowder to shower gel. A new exhibition in Zermatt, the town at its feet, brings together some of these consumer articles and gives insights into the fascination with the Matterhorn ‘brand’. The mythical 4,478-metre mountain has become a global marketing asset, helping to sell products from all over the world. Whether it be cigarettes from Malaysia or beer from Canada, the iconic pyramid-shaped peak is an image that sells.  The ‘Matterhorn Mania’ pop-up exhibition on Zermatt’s Gornergrat mountain presents a selection of the weird-and-wonderful consumer goods that use the Matterhorn image. It looks at the history of the products and marketing executives’ fascination with the brand. The exhibition was put together by the Swiss Alpine Museum in Bern, in collaboration with the Matterhorn Group and the Gornergratbahn mountain railway company. The Matterhorn Museum – ...
  • Colourful language: how English is invading German
    You’re never far from an English word in Switzerland. What do the Swiss think of this “language creep”? Is there anything that can be done? Will there be “ein Backlash”? ​​​​​​​
  • Anything goes at Zurich's Street Parade
    There is no special dress code at Zurich's Street Parade. This year some 900,000 ravers, party goers and curious spectators turned out for the annual techno music festival. Since the end of Berlin's Love Parade, Zurich's Street Parade has become known as the largest outdoor techno party in the world. On Saturday, 25 'Love Mobiles - trucks covered with dancers blasting music - covered the 2.4 kilometre-long route around the lake and through the city. Some 200 national and international DJs were in attendance for the 25th edition under the slogan, 'Love never ends'. Eight special music stages had also been set up. According to police reports, there were 130 arrests on Saturday - more than twice as many as in 2016. But police said the event was no more rowdy than in previous year.  The extra arrests were attributed to increased vigilance against theft and robbery. The arrests included 35 for drugs related offences.  The number of people who required medical attention fell by a ...
  • Jazz singer gives Swiss reason to smile
    She has been making the Swiss smile for nearly 40 years, whether promoting oral hygiene or putting on a show. Bernita Bush tells her Swiss story, in the fourth of our series on US expats. I had just celebrated my 30th birthday when I came to Switzerland in November 1980 to take a job for one year as a dental hygienist. The first two weeks I lived with one of my bosses and his wife and their two sons in Grenchen, canton Solothurn. My boss – a dentist in private practice – took me around and introduced me to all the important people and really took me in and made me feel right at home. I couldn’t speak the local dialect in the beginning, other than “Gruezi” and “Danke schön” and “Auf wiedersehen” and “Gesundheit”. After about half a year - three quarters of a year, I could speak the language pretty well, and I wanted to be able to continue that. It was a challenge. I liked Switzerland: the job, the country, the peace and quiet. Leaving the United States and moving to Switzerland ...
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Consulate General of Switzerland
Pier 17, Suite 600
San Francisco, CA 94111
United States of America

Tel.: +1 415 788 2272
Fax: +1 415 788 1402


Swiss Benevolent Society
of San Francisco
Pier 17, Suite 600
San Francisco, CA 94111
United States of America

Tax ID

The United Swiss Societies of Northern California (USSNC), founded in 1912, merged with the Swiss House Association of California, which had incorporated on July 21, 1930, the merger created the new name, United Swiss House of Northern California, Inc., which on February 11, 1983 incorporated to its current name. United Swiss Societies of Northern California, Inc., organized as a California Non-Profit Public Benefit Corporation, 501(c)(4), tax ID 23-7126939